We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division.
Published October 8, 2026 · Category: Tech
Overview
Details
Jack Black in A Minecraft Movie. | Image: Warner Bros.
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division.
XP formalizes four "investment areas," according to a blog post by Xbox chief strategy officer Matthew Ball:
XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
XBOX PRODUCTS: Creating products that are authentic to the fandom that al …
What is "Xbox is launching a new film and TV division" about?+
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]
We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.
